The Story of Studio Orange: How a Tiny Idea Turned Into a Big Creative Mess (the good kind)

Every brand has a beginning. Some start with million-dollar investments, others with corporate strategy decks and fancy power suits.
Studio Orange started with… a chaotic idea, a questionable sketch, and a mild obsession with custom hoodies.

And honestly? That’s pretty much still the vibe.

Where it all began (aka: the “aha” moment nobody asked for)

It started with a simple frustration:
Why is it so hard to create something personal without it looking like a school project from 2004?

People wanted custom clothing.
They wanted nice custom clothing.
They wanted to design hoodies and t-shirts that didn’t scream “I printed this in a basement at 3 AM.”

So the thought grew:
What if there was a place where anyone could design their own apparel easily, stylishly, and without needing a degree in graphic design? With good materials that feel premium?

That idea became Studio Orange, a home for people who want to create things their way.

(And yes, the name came before the coffee kicked in.)

Why “Studio Orange”? (Spoiler: we’re not selling fruit)

Orange is bold.
Orange is creative.
Orange is the color you pick when you’re tired of everything beige in life.
Not to spoil or anything but the first thing we saw when thinking about the name was an orange flower pot. Juuuust like that classic movie scene. 

A studio is where ideas happen.
Combine the two and you get a place where creativity, chaos, and great custom clothing live happily ever after.

Print on Demand — because we hate waste and guesswork

Everything at Studio Orange is print on demand.
This means:

– No mass production
– No giant boxes of unwanted t-shirts
– No “we overestimated again…” moments

Every hoodie, tee, tote, or sweatshirt is made only when you design it.
Your idea → your product → zero unnecessary waste.
Every product is sourced locally and our suppliers have printing galleries all through Europe, that's why your order from us will never fly half way across the globe. 

Good for your creativity.
Good for the planet.
Good for our storage space.

Design your own clothes… without wanting to cry

The heart of Studio Orange is the design studio, built so anyone can create custom apparel without losing patience, sanity, or Wi-Fi connection.

Upload photos, logos, illustrations, or text.
Mix, match, rotate, resize.
Make something beautiful… or beautifully weird. We don’t judge.

Whether you’re creating personalized gifts, custom hoodies for your brand, unique artwork tees, or just a shirt with your dog’s face on it (very popular, no shame), the process is smooth — and fun.

A community of creators, weirdos & visionaries

Studio Orange has already seen designs that are:

– hilarious
– emotional
– artistic
– questionable (but we printed them anyway)
– iconic
– accidentally iconic

Every creation tells a story — and that’s exactly why Studio Orange exists.

What do we do?

We help people:

• design their own hoodies

• create custom t-shirts

• make personalized apparel

• use print-on-demand for unique clothing

• turn ideas into wearable art

And we do it with better tools, better quality, and much better humor.

What’s next for Studio Orange?

More products.
More creativity.
More tools that make designing your own clothing even easier.
More reasons to avoid boring outfits forever.

And hopefully… more stories as fun as the beginning.

🧡 Thanks for being part of this wonderfully orange journey — and for letting us bring your ideas to life 🧡